NextSharkNextShark.com

Pokémon x Squishmallows collaboration unveiled at San Diego Comic Con

Pokémon x Squishmallows collaboration unveiled at San Diego Comic Con

July 21, 2022
SHARE
Pokémon Squishmallows are here, and we gotta squish ‘em all. 
A collaboration between Squishmallows and The Pokémon Company made its debut at San Diego Comic Con 2022. Squishmallows teased fans about the release on Twitter early in the day on Wednesday before first-look images were shared online. 
Pokémon’s global brand manager at Jazwares, Aaron Margolin, posted images taken at the convention on Twitter, giving a nod to the designer of the Pikachu and Gengar Squishmallows, Joanne Shin. 
View post on Twitter
Subscribe to
NextShark's Newsletter

A daily dose of Asian America's essential stories, in under 5 minutes.

Get our collection of Asian America's most essential stories to your inbox daily for free.

Unsure? Check out our Newsletter Archive.

View post on Twitter
Jazwares, the toy company behind Squishmallows, officially announced the collaboration in a press release on Thursday. 
“Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness,” said Gerhard Runken, senior vice president of Brand & Marketing at Jazwares.
Officially launched in 2017, Squishmallows have become a hit among Gen Z, with Squishmallow content constituting more than 8 billion videos on the popular social media platform TikTok. There are over 1,500 unique Squishmallows fans can collect, with sizes ranging from 2 to 24 inches across various lines. 
The latest Pokémon line will launch on PokemonCenter.com sometime in the fall, though neither company has released information on the pricing. Depending on size, prices for Squishmallows can range between $3 for the smallest options to up to $60 for larger options.
MOST READ
    HAPPENING NOW
      Grace Kim

      Grace Kim is a New York-based Entertainment Contributor for NextShark

      SHARE THIS ARTICLE:

      RELATED STORIES FROM NEXTSHARK

      Support
      NextShark's
      Journalism

      Many people might not know this, but NextShark is a small media startup that runs on no outside funding or loans, and with no paywalls or subscription fees, we rely on help from our community and readers like you.

      Everything you see today is built by Asians, for Asians to help amplify our voices globally and support each other. However, we still face many difficulties in our industry because of our commitment to accessible and informational Asian news coverage.

      We hope you consider making a contribution to NextShark so we can continue to provide you quality journalism that informs, educates, and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for supporting NextShark and our community.

      © 2023 NextShark, Inc. All rights reserved.