Born in Banchory, Scotland, Cashmore founded Mashable in 2005 at the age of 19 while still living with his parents in Aberdeen, Scotland. Cashmore has served as Mashable’s CEO for just over a decade now.
When Cashmore was 13, he suffered from complications after a routine surgery for appendicitis, according to Forbes. As he struggled to recover, he missed school for years but took to his computer to pass the time and learn from the internet.
Over the years, Cashmore subscribed to as many blogs as he could and began to write under aliases for well-known publications. Eventually, he launched Mashable when he was 19. Cashmore told Forbes’ Michael Noer in 2011:
“[The name] Mashable comes from the mashups trend.”
He would sleep a few hours in the morning and wake up around noon, working 18 hours straight and writing around 10 articles a day covering social media, technology, and the rise of Facebook, Twitter and Youtube.
“It’s all about utility. It’s all about thinking about the reader first and ‘what are they going to get out of this?’ ”
He timed his work schedule so that he’d hit prime reading hours for the American market. Cashmore’s own parents didn’t really know what he was up to on his computer all the time until the Daily Mail came knocking looking for the kid behind Mashable.
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