Earlier in the year, another prominent fashion label, Gucci, sent its models down its fall 2018 runway in Milan with models that were wearing turbans, similar to the traditional Dastaar worn in the Sikh religion. People in the Sikh community were understandably upset, as wearing a turban has been a cause for violence against the wearer.
Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products pic.twitter.com/gCzKPd9LGd
Not only do fashion brands have a responsibility to make sure that they are being culturally aware, but a brand is also only as exclusive as the people that wear their clothes. Celebrities also should be aware of the clothes that they are displaying to their audience.
Dior this year faced negativity for celebrating Mexican culture by featuring Jennifer Lawrence, a White actress.
Many were not happy with Lawrence speaking about the culture and preferred someone more relatable to the message set by Dior of celebrating different cultures.
Fashion brands, celebrities and the magazines that display them have a responsibility to do research on the designs and products they produce. Defense for a creative license may be used in this case, but research and time sensitivity is also important for high fashion brands to take into account.
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