Nicki Minaj’s newest single “Chun-Li” may have meant to deliver an entirely different message, but it still birthed a meme that many have criticized for promoting a stereotypical image of Asian culture.
The popular track, which is named after a popular female character from the video game franchise “Street Fighter,” has inspired the “Chun Li Challenge,” a new viral video trend that immediately caught traction online.
Using the hashtag #chunlichallenge, Minaj’s fans filmed themselves lip-syncing verses from the song, which sometimes involves some dancing while wearing random Asian garb.
Critics say that while most participated in the spirit of fun, there were some who used the opportunity to stereotype Asian culture.
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Whichever way one looks at it, repeated use of one’s culture for a comedic effect or just as props in general, reeks more of cultural disrespect rather than “appreciation.”
“It might seem acceptable for non-Asian people to wear a piece of what is deemed as ‘Asian culture’ to recreate a social media video, but it speaks to a larger issue about how social media commodifies groups and cultural identities. The #ChunLiChallenge only further highlights how easy it is to flatten an identity to certain stereotypes or cultural markers,” Teen Vogue’s David Yi explained.
“In this case, it allows mistreatment of Asian culture to flourish. It’s been nothing short of disheartening to see Nicki continue to present a reductive version of Japanese culture, which she’s been accused of in the past, too; in 2017, there was her H&M collaboration with emblazoned sweatshirts and tees with Kanji characters and Japanese motifs like cherry blossoms and paper fans. Previous tracks have included references to geisha and samurai, and she’s also cosplayed as a ‘Harajuku Barbie’ persona,” he added.
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