NextShark takes equity stake in Son Fish Sauce to drive Vietnamese legacy and sustainable food innovation

NextShark is thrilled to announce that Son Fish Sauce, a groundbreaking venture at the intersection of Vietnamese tradition, sustainability, and food innovation, has joined its portfolio of companies under NextShark Ventures. This addition furthers NextShark’s mission to empower Asian-led businesses and celebrate cultural heritage.

Son Fish Sauce is built upon a legacy of craftsmanship and tradition, inspired by Phu Quoc Island, the birthplace of fish sauce in Vietnam and home to a method perfected over 300+ years. By blending these time-honored techniques with modern innovation, Son Fish Sauce is bringing a fresh perspective to an ancient culinary tradition, making it more sustainable and accessible for today’s global audience.

Son Fish Sauce now joins NextShark Ventures portfolio, which includes Anise Health, Third State Books, and the Bay Area Breakers Pickleball Team.

What Sets Son Fish Sauce Apart:

Historical Significance: Rooted in centuries-old fish sauce traditions from Son Rai Island, Son Fish Sauce honors a Vietnamese culinary art form that has been passed down through four generations.
Authenticity: Naturally fermented for one year using artisanal techniques, resulting in an umami-rich flavor that embodies cultural heritage.
Innovation: The first to harvest The American Anchovy, crafting a traceable, umami-packed alternative to table salt while redefining sustainable food production with ESG initiatives.
Sustainability: Committed to a zero-waste process, Son Fish Sauce has already secured $14.5 million in contracts, proving that profitability and environmental stewardship can go hand in hand.

“Taking an equity stake in Son Fish Sauce aligns perfectly with NextShark’s mission to empower Asian stories and boost businesses that drive meaningful change,” said Benny Luo, Founder & CEO of NextShark. “Danny and his team are elevating Vietnamese tradition while leading the charge in sustainable food innovation. It’s an honor to support their vision and bring their incredible product to more people.”

Danny Tran, Founder & CEO of Son Fish Sauce, shared his excitement about the partnership: “We’re honored to join the NextShark family. This partnership isn’t just about growing our brand—it’s about amplifying a story that connects Vietnamese tradition, innovation, and sustainability. With NextShark’s support, we’re excited to bring the rich flavors of Son Fish Sauce to more tables while making a positive impact on the environment.”

And now, you can join this journey too. Through WeFunder, you can own a piece of Son Fish Sauce for as little as $100 and be part of reshaping this cultural legacy for the modern era.

This strategic partnership highlights the continued expansion of NextShark Ventures, which focuses on supporting and growing innovative businesses led by Asian entrepreneurs. By adding Son Fish Sauce to its portfolio, NextShark reaffirms its commitment to investing in businesses that celebrate culture, push boundaries, and create positive global impact.

To learn more and invest, visit WeFunder today.

Share this Article