A new K-pop girl group featuring human and virtual members will debut in November.
Aespa, stylized as æspa, will be the first girl group to launch from industry leader SM Entertainment since Red Velvet, which debuted in 2014.
Aespa derives its name from the combination of the words “avatar”, “experience” and “aspect.”
On Wednesday’s World Cultural Industry Forum in Seoul, SM founder Lee Soo-man described the group as “the beginning of the future of entertainment.”
“The group is what I’ve dreamed of, as it projects a future world centered on celebrities and avatars, transcending boundaries between the real and virtual worlds,” Lee said, according to the South China Morning Post. “A whole new group with an original and inventive concept will be born.”
Since then, the label has drip-released Aespa members, starting with Winter, Karina and Ningning, who is Chinese. The group is rumored to have a total of 11 members, according to Allkpop.
Aespa is expected to incorporate elements of virtual idols — similar to League of Legend’s K/DA and Japan’s Hatsune Miku — into reality.
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