Netflix has kicked off a campaign to celebrate Asian American and Pacific Islander (AAPI) creators and talents for AAPI Heritage Month.
About the campaign: Netflix is launching a Celebrate Asian American and Pacific Islander Stories collection, which contains series, films and specials featuring talents from the AAPI community, Lisa Nishimura, VP of Documentary and Independent Films, said.
- Titles in the collection include “To All The Boys I’ve Loved Before,” “Finding Ohana,” “Always Be My Maybe” and many more. Subscribers in the United States will also see a full-screen takeover when they log into Netflix this month.
- The streaming giant also organized the collection by using categories such as Asian Americans Behind the Camera, AAPI Stories for Families, Asian Comedy Icons, Asian American and Pacific Islander Hollywood Stars and Culture and Food Across Asia.
- In addition to the collection, Netflix released a one-minute video featuring artists from the AAPI community, including Daniel Dae Kim, Ashley Park, Ramona Young, Lana Condor, Justin H. Min, Ronny Chieng, Tan France, Jimmy O. Yang, Leah Lewis, Jessie Mei Li, Jo Koy and Punam Patel.
- Billboards across the country will feature Condor, France, Koy, Cho, Osaka and Jeong with their personalized quotes, such as, “Showing just one of us isn’t diversity.”
Upcoming Netflix event: Netflix will be sponsoring the national AAPI Day Against Bullying and Hate on May 18.
- The streaming giant will partner with nonprofit organization Act To Change.
- Randall Park, Olivia Munn, Simu Liu, Tan France, Jeremy Lin and other special guests will be present at the event.
Featured Image via Netflix