Netflix and Gold House launch ‘Netflix Gold’ project to amplify API stories, artists, creators

Netflix is partnering with Gold House to amplify cultural stories that engage the API community and celebrate diversity in storytelling. 

The partnership: Gold House is a nonprofit collective of influential API founders, creative voices and leaders dedicated to authentic representation and equality in society. 

  • The project, titled “Netflix Gold,” aims to highlight the narratives of artists and creators within the API community and allows Gold House to expand its audience beyond films for Asian audiences. 
  • Although Netflix has worked with Gold House on previous films, such as “Over the Moon” and “The Half of It,” this partnership is the first time the nonprofit collective has worked with a producer or distributor on a long-term collaboration. 
  • “Gold House is committed to amplifying and unifying our multicultural communities — not just by righting systemic wrongs but by projecting new, affirming, portrayals of the world we deserve,” Bing Chen, president and co-founder of Gold House, said.

What’s in store: The first “Netflix Gold” event will launch with the season two premiere of Never Have I Ever.” 

  • Based on Maitreyi Ramakrishnan’s character Devi, “Devi’s Summer Kickback” will include a sneak peek of the season, South Asian cuisine and a night in Los Angeles filled with celebrating culture, small businesses and intersectional stories. 
  • “The Chair,” starring Sandra Oh and “Sparking Joy with Marie Kondo” are upcoming series that will be released as part of this project. 
  • Other Asian American experience titles to look forward to on Netflix include,Naomi Osaka,” Ali Wong’s Beef,” “Portrait of a Thief,” Free Food for Millionaires,” “White Ivy,” “Dial A for Aunties,” Lana Condor’s “Boo B*tch” and an untitled comedy with Awkwafina and Oh. “Monkey King,” “Boons and Curses” and “Mech Cadets” will also be premiering on Netflix
  • “Growing up, I didn’t see girls who looked like me in the TV shows I loved. A show like ‘Never Have I Ever’ — with API creators and artists on screen and behind the scenes — is still too rare and something I’m proud to celebrate,” said Netflix’s Head of Global TV Bela Bajaria.

Featured Image Via Netflix (left) and Movie Coverage (right)

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