The latest project of Japanese tennis player Naomi Osaka is a skincare line designed for people of color.
Working with Los Angeles-based A-Frame Brands, Osaka will lead Kinllò, a line of skincare products that includes face lotion, body spray, lip balm and eye cream, according to HypeBae via Business of Fashion.
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The 23-year-old athlete took to Instagram on Tuesday to announce the launch of Kinllò.
The name of the project draws from Osaka’s Japanese and Haitian heritage, with “Kin” meaning “gold” in Japanese and “ló” meaning “gold” in Haitian Creole, HIGHSNOBIETY reported.
According to Osaka, Kinllò was “developed to protect and rejuvenate melanated skin tones.” She admitted to Business of Fashion that she only started wearing sunscreen recently, calling skincare a “public health need.”
“I used to tell people that I didn’t need to wear sunscreen — but even if you have melanin, you need to take care of your skin, and I am passionate about that,” she said.
Osaka is working with dermatologist Dr. Naana Boakye ahead of the line’s fall 2021 launch, according to Nylon.
“I hope these products can help a lot of people and potentially save lives because I really feel that we aren’t protecting ourselves as much as we could,” she wrote in her recent Instagram post.
Earlier this year, Osaka took to social media to condemn the rising violence towards the Asian American community, as NextShark previously reported.