The live-action adaptation of “Mulan” is coming to Disney+ in September, but subscribers will have to pay extra to watch the movie.
In its earnings call on Tuesday, Disney announced “Mulan” is set for release on its streaming service on September 4, and subscribers who wish to watch the film will have to fork over $30 on top of their subscription fees, according to CNN
“We see this as an opportunity to bring this incredible film to a broad audience currently unable to go to movie theaters while also further enhancing the value and attractiveness of a Disney+ subscription with this great content,”
Disney CEO Bob Chapek said, according to USA Today
. “Given the rapid changes in consumer behavior, we believe that it’s more important than ever that we continue to grow our direct relationship to our customers.”
Disney will simultaneously release “Mulan” in theaters that are operating during the COVID-19 pandemic in regions that do not have the streaming service yet.
“Mulan” will become the first movie on Disney+ that charges subscribers an additional fee to stream. However, Chapek said the movie’s release is “a one-off” as Disney does not have plans to shift theatrical releases on the streaming service.
The film initially had a release date in March but was pushed back to August due to the pandemic. However, Disney removed the August screening in late July and moved “Mulan” to September 4.