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People Are Force-Feeding Pets Spicy Food After China Bans Binge-Eating Videos


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    A disturbing new trend of “animal binge-eating videos” is sweeping Chinese social media following China’s crackdown on mukbang videos.


    Mukbang in China: Mukbang, an online trend that originated in South Korea, is also popular in China as “Chibo” videos.

    • Streamers are shown eating an excessive amount of food while interacting with their audience.
    • The trend was put to a stop in China recently after the government launched a campaign against food waste, the BBC reported.
    • Soon after the government-run news platform CCTV criticized mukbangers, local social media companies started serving notices against anyone searching for terms such as “eating show,” “eating livestream” and other related terms. 

    Cheap stunts for views: After the government’s crackdown on mukbang videos, vloggers found a workaround by using their pets in a variety of “food challenges,” MailOnline reports. 

    • Similar to the viral mukbang videos, animals are shown eating an unusual amount of food and snacks. In most of these videos, animals are force-fed, sometimes with food items not ideal for pets. 
    • One of the viral clips shows a German Shepherd being fed a bowl of food containing red chili peppers. Tears can be seen in the corner of the dog’s eyes as it ate the La Zi Ji or Chongqing Chilli Chicken in front of the camera
    • Despite the dog’s apparent reaction to the chili, the video uploader wrote the animal “is enjoying it very much.”
    • A separate video showed a Siberian Husky being fed some red chili pepper, with the owner shoving the food down its throat and then forcibly keeping its mouth shut. In another clip, two dogs are shown being force-fed 38 different kinds of snacks and drinks for humans.
    • There are also videos of dogs shown eating an unusual amount of raw meat. One video even featured rabbit blood added on top of the dog’s meal for “graphic sensation,” according to Sup China.
    • The videos have become a hit to Chinese viewers, attracting hundreds of thousands of likes on platforms such as Douyin and Kuaishou.
    • The video creators removed the videos after the trend got the attention of animal lovers who started expressing disgust over them. 

    Feature Image via Blagag!

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