This year’s Miss Universe contestants are proving that natural beauty is more than skin deep.
The pageant queens teamed up together to post no-make-up selfies for the #confidentlybeautiful campaign online. Their message is meant to empower women everywhere to be confident in their own skin.
A representative from the Miss Universe Organization explained that the group intended to use “its global grassroots reach to empower women to be self-confident and strive to be their personal best,” according to the Daily Mail.
Former Miss Universe 2014 winner Paulina Vega of Colombia founded the initiative and encouraged other women to take part. She posted her own make-up-free picture with the following tweet: “Every #MissUniverse is #ConfidentlyBeautiful. Are you? Show us your no-makeup selfies with #ConfidentlyBeautiful.”
Paulina Vega of Colombia, Miss Universe 2014
Lisa Drouillard, Miss Haiti
Anindya Putri, Miss Indonesia
Claudia Barrionuevo, Miss Argentina
Monika Radulovic, Miss Australia
Hilda Frimpong, Miss Ghana
Laura Spoya, Miss Peru
Clarissa Molina, Miss Dominican Republic
Toria Nichole, Miss Bahamas
Refliwe Mthimunye, Miss South Africa
Joanna Cooper, Miss Ireland
Francesca Cipriani, Miss Ecuador