Generation Y loves to eat out. Although millennials make up only 25% of the population, they eat out more than all other generational groups combined.
In fact, they love eating out so much that 87% of millennials said that they will “splurge on a nice meal, even when money is tight.” That also partly explains why millennials are dirt broke and why 56% of millennials say they would switch food brands if offered a cents-off coupon.
Although millennials eat out more often and want to save money on their food, they’re still also very concerned with how their food is grown, with 80% citing it as an issue and 30% reporting that they eat foods certified as organic.
Check out the infographic below from Restaurant Marketing Labs to learn more statistics on the dining habits of millennials.
h/t: Eater Image via Huffington Post
Support our Journalism with a Contribution
Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.
However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.
We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.
