Japan Now Has Microwaveable Potato Chips And Apparently We’ve Been Missing Out This Whole Time
By Carl Samson
February 21, 2019
Potato chips that come in microwavable bags are now available in Japan.
On Tuesday, snack maker Calbee launched the Renji de (“In the Microwave”) series, the first of which is the Renji de Poterich Rich Butter Soy Sauce.
A pack of the Butter Soy Sauce chips costs 152 yen ($1.40), according to IT Media. According to SoraNews24, the combination of the chips being microwaved along with their buttery flavor is quite possible game-changing.
The snack is flavored with butter from Hokkaido, Japan’s northernmost prefecture known not only for its top-class seafood but also high-quality dairy products.
While one can dive right into the snack after purchase, Calbee recommends tearing a two-centimeter (0.8-inch) notch at the top of the pack then microwaving it for 40 seconds.
Supposedly, this method will release the delectable aroma of Hokkaido butter as soon as the pack is fully-opened.
Those not into the combination of butter and soy sauce can wait for the second flavor in the series, Renji de Pizza Potato, which promises 25% more cheese than Calbee’s current line of pizza-flavored chips.
The snack will launch on March 12 for 173 yen ($1.60), just a little bit more costly than Butter Soy Sauce.
Calbee’s new snacks are exclusive to FamilyMart outlets, according to PR Times. Customers can prepare and eat them right there as nearly all Japanese convenience stores have microwave ovens for use.
Images via Calbee
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