Max Mara Stole Ethnic Laotian Designs Then Told Laotians to Delete Posts Calling Them Out

After days of PR silence, Italian fashion label Max Mara has reportedly responded to one of their critics calling them out for ripping off designs from an ethnic Laotian group.

It has been over a week since Traditional Arts and Ethnology Centre (TAEC) in Luang Prabang, Laos exposed that a new Max Mara collection bore designs belonging to the Oma ethnic group.

As TAEC pointed out, the Oma designs are traditionally used in their headscarves, jackets and leg wraps. However, the fashion label simply used these designs in their collection without even acknowledging that they originated from the Oma groups.

The Oma people, with support from TAEC, have been demanding Max Mara to not only pull the clothing line from its physical and online stores, but to also make a public commitment to not plagiarize cultural designs in the future.

Max Mara has chosen to avoid making any public statements regarding the issue and instead contacted TAEC to take down their post.

“Max Mara has responded!,” a Thursday post on TAEC read. “Unfortunately, they have not admitted any wrongdoing, nor have they committed to acknowledge the Oma or fulfill any of our requests to rectify this situation. In fact, they have instructed us to remove our Facebook posts on the subject.”

Since the brand requested to keep their message “confidential,” TAEC decided to post their own response to the message instead.

After noting how Max Mara’s response was merely an apparent result of public pressure, TAEC reiterated its call of a public apology, commitment to not making a similar mistake, and the immediate removal of the controversial line from their physical stores and online website.

The group has also set up an online petition via in a bid to make a collective statement directly to Max Mara CEO Luigi Maramotti.

Featured image via WeekEnd MaxMara

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: