A new K-Pop group composed of seven artists from current existing male groups under SM Entertainment will debut in the U.S. this October.
SM Entertainment announced Super M’s formation in partnership with Capitol Music Group and its independent label Caroline, at the 2019 Capitol Congress on Wednesday.
📌SM & U.S. Capitol Music Group to launch the new global project ‘SuperM’
📌#TAEMIN of SHINee, #BAEKHYUN & #KAI of EXO, #TAEYONG & #MARK of NCT 127, #LUCAS & #TEN of WayV unite!
📌’#SuperM‘ produced by Soo-Man Lee on request of global label ‘CMG’#LEESOOMAN #CMG #SMEntertainment pic.twitter.com/AYXNAC5bXW
— SMTOWN (@SMTOWNGLOBAL) August 8, 2019
Taemin holds the longest career in the group, having debuted as a member of SHINee in 2008. Baekhyun and Kai debuted as members of EXO in 2012.
Taeyong, Mark, and Ten originally debuted as members of NCT U, a sub-unit of NCT, in 2016, with Lucas joining in February 2018. Ten and Lucas then debuted as members of WayV, NCT’s China-based sub-unit, in January 2019.
FIRST LOOK: Super M, the new super boy band, introduced as “the Avengers of K-pop,” from @SMTOWNGLOBAL and @CapitolRecords. A small teaser video introducing the group was shown at #CapitolCongress. https://t.co/tZAUoGuFOl pic.twitter.com/tV0pSRAWsu
— Jeff Benjamin (@Jeff__Benjamin) August 7, 2019
“This is a total new formation of a group and artist, and also a totally new form for the business,” Chris Lee, A&R executive at SM Entertainment, told Forbes. “We’re maintaining their groups, their solo careers, and on top of this we have this ‘Avengers’ group to pull them together. There’s already an Iron-Man, a Thor, etc; and just like how the ‘Avengers’ can have their own successful movies, there is a different kind of energy when they are together as the ‘Avengers.’”
“We are now creating that as a point of business. We want to create a synergy between their groups, them as solo acts, and the Super M group to create a big wave in this K-Pop industry.”
As with many groups in K-Pop, the name “Super M” supposedly carries meaning, with “Super” referring to the members’ synergy and “M” standing for “matrix” and “master,” The Korea Times noted.
The announcement of the group, however, drew mixed reactions from K-Pop fans, with some criticizing the move and starting the hashtag #SuperGroupDisbandParty on Twitter.
The opposing fans are arguing that Super M is unnecessary and that SM Entertainment should instead focus on promoting the individual groups, especially EXO.
“super group” my ass, can’t sm understand that we don’t want a new group ??? we want proper promotions for exo (with lay) + wayv x nct
instead, they should treat their idols correctly and give fans what they actually want #SuperGroupDisbandParty
— ## jaq ; jaeyoon & mingi day ! (@twinkleskz) August 8, 2019
Y’all still want to support them when they dont put EXO and Taemin into the list of SuperM members. Do y’all still on that mind??? Do you still want SM push their promotion, late comeback, no world tour to meet EXOL bcs of this?? #SuperGroupDisbandParty pic.twitter.com/nDi2DepH6q
— Baekhyun’s THE FIRST | 508K (@baekhyunahjebal) August 7, 2019
— EXO ONLY! (@skrrrrrap) August 8, 2019
— . (@lemonaly2) August 7, 2019
i really don’t understand what sm is trying to do. they can’t even give the bare minimum to the groups that they’re from. but they wanna pull some stupid shit like this #SuperGroupDisbandPartypic.twitter.com/gWwXFpvJLQ
— mandy » mingi day! (@hsluvbot) August 8, 2019
— EXOL (@1485Nisha) August 8, 2019
— EXO_SC WAL-WAL (@monanayxxx) August 8, 2019
— 愛┇ , 태형 ˎˊ- (@gracefultaetae) August 8, 2019
i thought the super group thing was a joke from sm but this sh!t is happening and sm really signed with capitol records and the thing is they didn’t even put this much effort on exo to promote them in the us but they’re doing it for super flop. #SuperGroupDisbandParty pic.twitter.com/LE5vAIBw6L
— ♡ (@imbexo) August 7, 2019
— STREAM FAMOUS #美 // au yeonbin (@devilgirltrs) August 7, 2019