- The characters in the video — mostly the women — are put in humiliating situations, such as falling off the manually pulled carriage onto King’s Road. They are witnessed by white diners before promoting The Ivy Asia’s menu.
- Social media users quickly accused the advertisement of mocking Asian people. The Ivy Asia has since taken it down from Instagram and apologized, calling the video “inappropriate and culturally insensitive.”
- “We are conducting an immediate internal review into our marketing processes and publication guidelines to make 100% sure this does not happen again,” the apology reads. “We need to educate ourselves and we are already looking to engage the relevant external bodies to review concept, culture and all internal and external processes.”
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- “It was so offensive and [tone-deaf] I am still struggling to believe it was produced in the present day,” model and Muay Thai fighter Mia Kang wrote in the video’s comment section. “Where is your support to the community? Profiting off our culture with your restaurant in true colonist fashion and what do you give back? I see no sincerity here.”

- Here is what other people wrote in the comment section.




- The Ivy brand has been in operation for over 100 years. They celebrated their 100th anniversary in 2017.