Canadian Grocery Chain Offers Ugly Produce For Cheap, They Sell Like Hotcakes

Canadian Grocery Chain Offers Ugly Produce For Cheap, They Sell Like Hotcakes

March 3, 2016
A Canadian grocery chain is offering shoppers imperfect produce for discounted prices.
Loblaw introduced their Naturally Imperfect produce line last March in a trial run that saw misshapen and discolored apples and potatoes available for sale at lower prices to shoppers in Ontario and Quebec, reports the CBC.
The Brampton-based company announced today that more visually flawed produce will soon be offered at locations across the country.
Subscribe to
NextShark's Newsletter

A daily dose of Asian America's essential stories, in under 5 minutes.

Get our collection of Asian America's most essential stories to your inbox daily for free.

Unsure? Check out our Newsletter Archive.

“It really went well above and beyond what our expectation was,” said Dan Branson, the company’s senior director of produce. “I think it really spoke to the fact that Canadians are out there really looking for some options around driving value into their weekly shop and having greater accessibility to that healthy eating product of value.”
The Naturally Imperfect line will soon also offer shoppers in Quebec and Ontario imperfect peppers, onions and mushrooms.
Fruits and vegetables deemed uglier than their visually ideal counterparts are sold for up to 30 percent less, leading to a win-win where farmers and grocers have a wider market for all of their produce and budget-conscious consumers can spend less on fruits and veggies that are only inferior in eye appeal.
The company said it plans to expand its line of imperfect produce even more over the coming months.
      Editorial Staff

      Editorial Staff Follow NextShark on <a>Facebook</a> and <a href="">Twitter</a> to keep up-to-date on our posts! Send us tips, press releases, and story ideas to info[at]nextshark[dot]com.




      Many people might not know this, but NextShark is a small media startup that runs on no outside funding or loans, and with no paywalls or subscription fees, we rely on help from our community and readers like you.

      Everything you see today is built by Asians, for Asians to help amplify our voices globally and support each other. However, we still face many difficulties in our industry because of our commitment to accessible and informational Asian news coverage.

      We hope you consider making a contribution to NextShark so we can continue to provide you quality journalism that informs, educates, and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for supporting NextShark and our community.

      © 2023 NextShark, Inc. All rights reserved.