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‘Mulan’ Star Becomes the New Face of Louis Vuitton in China

Liu Yifei

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    Fashion house Louis Vuitton recently announced on Weibo that actress Liu Yifei is its new brand ambassador in China. 

    Celebrity Ambassador: Liu, who starred in Disney’s live-action version of “Mulan,” now joins the ranks of other Louis Vuitton celebrity ambassadors, such as tennis superstar Naomi Osaka and actresses Alicia Vikander, Emma Stone and Léa Seydoux.

    • The announcement was welcomed by Liu’s fans, who praised the endorsement by posting photos of online order confirmations and shopping receipts.
    • The actress will be featured in the French fashion house’s spring 2021 campaign, which will be directed by Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections. 
    • Liu is also the global spokesperson for Adidas and was recently featured on the cover of Vogue China.

    Controversy: Although Liu has a significant following in China, she has faced backlash due to her support for the Hong Kong police at the height of the Hong Kong protests in 2019.

    • Liu was criticized after she shared a Weibo post with the text “I support the Hong Kong police.”
    • Several critics and social media users found Liu’s post to be tone-deaf since the Hong Kong Police Force has been accused of using violent tactics to stop protests.
    • Liu’s stance did not sit well with Hong Kong citizens, who initiated a campaign to boycott “Mulan.”
    • In the film, Liu plays a heroic character who stands against oppression.

    Feature Image via Louis Vuitton

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