Charlie Sheen Backs the ‘First Major Condom Innovation in 70 Years’

A new condom is in town and Charlie Sheen is its poster boy.

LELO, the “intimate lifestyle” brand that also sells high end vibrators, is introducing a revolutionary design to the condom. Their new product called HEX, features 350 hexagonal web of panels throughout the condom that purportedly enhances sensation while minimizing the risk of breakage.

lelo-condom-charlie-sheen-hexagon1LELO’s Hex claims to be the “first major condom innovation in 70 years” that addresses the problems of discomfort, slippage and breakage. The website reads:

“There’s a reason why honeycombs are the shape they are, and why snake scales move the way they do. It’s because hexagons are strong, symmetrical, and tessellate perfectly. They’re nature’s go-to shape for anything needing to be at once lightweight, and incredibly strong. That’s why the structure of Graphene — the thinnest, strongest material known to science is … you guessed it, hexagonal.”

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Since latex sheers easily when compromised at any point, the innovative design allows the condom to be incredibly thin while distributing stress evenly. HEX also has added texture in the inside to prevent slippage.

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The company reportedly spent three years researching and four years testing and refining the product.

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The HEX brand of condoms launched on June 13 and is currently available for purchase for $12-$14 per 12-pack. LELO ships internationally and will have HEX on sale until August 12. At the end of the “HEX Appeal campaign, the condoms will increase to $19.90 per box. HEX shipping starts 15 Aug. 2016.

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According to the website, over one million people are infected with an STI everyday. In the U.S., 20 million people contract sexually transmitted infections annually and half of them don’t know it. In addition, 49% of U.S. pregnancies are unintended.

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Actor and sex health advocate, Charlie Sheen, is getting behind HEX and their safe sex campaign. In November 2015, Sheen announced that he was HIV positive and has since worked with the Elton John Foundation to help others who are coping with similar STIs.

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LELO also attracted attention last month after actress Gwyneth Paltrow endorsed its $15,000 golden dildo.

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