Lego, the iconic construction block toy, will be going through some changes over the next decade to become more environmentally friendly.
Lego plans to invest $1 billion over the next 15 years to replace the plastic materials currently used to make the iconic building blocks with something less impactful on the climate while also making their products’ packaging more environmentally sustainable. Lego CEO Jørgen Vig Knudstorp explained:
“Several factors influence the environmental sustainability of a material — the composition of the material, how it is sourced and what happens when the product reaches the end of its life.”
The Danish company has already been making moves to reduce their carbon footprint by investing in wind power and cutting packaging sizes.
According to CNNMoney, in 2013 the company partnered with WWF, the wildlife conservation group, to develop a sustainability plan. Last October, the company ended a 50-year relationship with Shell over the oil company’s Arctic drilling.
Lego plans to hire 100 new employees to work at their new sustainable materials center in Denmark, which is to be completed by 2016.
According to Lego, the company produced 60 billion Lego pieces last year, so the changes they plan to make will “significantly reduce [Lego’s] impact on the planet.”