‘League of Legends’ Debuts a Virtual K-Pop Group, Goes Insanely Viral

A new K-pop group has already been amassing millions of fans and breaking records within just days of releasing their debut song on YouTube.

K/DA is a fictional K-pop group composed of Kai’Sa, Akali, Evelynn, and Ahri — all female characters from popular online MOBA video game “League of Legends.”

 

“League of Legends” developer Riot Games created the virtual song and dance quartet primarily to promote its new K/DA skins (LOL in-game costumes), The Verge reports.

Advertisement

According to the game’s lore, the K/DA skins are based “in an alternate universe where the pop music industry has become largely popular.”

 

View this post on Instagram

 

K/DA – Skins Trailer #leagueoflegends #kpop #ahri #akali #kaisa #evelynn

A post shared by League of Legends (@leagueoflegends) on

While the group K/DA may be “fictional,” their song “POP/STAR” has become a certified hit among fans because the voices behind the characters are actual performers.

 

View this post on Instagram

 

K/DA – POP/STARS

A post shared by League of Legends (@leagueoflegends) on

Cho “Miyeon” Mi-yeon and Jeon “Soyeon” So-yeon, of the K-pop group (G)I-DLE, are behind the voices of Ahri and Akali, while American pop artists Madison Beers and Jaira Barns voice Evelynn and Kai’Sa.

Advertisement

league legends

With a whopping five million views in 24 hours, K/DA’s “POP/STAR” video has already broken the record for the most viewed K-pop group debut music video on its first day. 

The record was reportedly previously held by the group IZ*ONE for their debut music video for “La Vie en Rose,” which was viewed 4.5 million times in the first 24 hours after its release.

 

View this post on Instagram

 

A post shared by League of Legends (@leagueoflegends) on

As of this writing, the “POP/STAR” video is nearing 17 million views on YouTube.

Advertisement

On Friday, K/DA also performed “POP/STAR” live at the opening ceremony of the LoL World Championship Grand Finals in Incheon, South Korea.

 

The real-life artists even performed alongside their in-game counterparts with a clever use of augmented reality technology.

Featured Image via Instagram / leagueoflegends

Total
56
Shares
Related Posts