A new K-pop group has already been amassing millions of fans and breaking records within just days of releasing their debut song on YouTube.
K/DA is a fictional K-pop group composed of Kai’Sa, Akali, Evelynn, and Ahri — all female characters from popular online MOBA video game “League of Legends.”
“League of Legends” developer Riot Games created the virtual song and dance quartet primarily to promote its new K/DA skins (LOL in-game costumes), The Verge reports. According to the game’s lore, the K/DA skins are based “in an alternate universe where the pop music industry has become largely popular.”
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While the group K/DA may be “fictional,” their song “POP/STAR” has become a certified hit among fans because the voices behind the characters are actual performers.
Cho “Miyeon” Mi-yeon and Jeon “Soyeon” So-yeon, of the K-pop group (G)I-DLE, are behind the voices of Ahri and Akali, while American pop artists Madison Beers and Jaira Barns voice Evelynn and Kai’Sa.
With a whopping five million views in 24 hours, K/DA’s “POP/STAR” video has already broken the record for the most viewed K-pop group debut music video on its first day.
The record was reportedly previously held by the group IZ*ONE for their debut music video for “La Vie en Rose,” which was viewed 4.5 million times in the first 24 hours after its release.
As of this writing, the “POP/STAR” video is nearing 17 million views on YouTube.
On Friday, K/DA also performed “POP/STAR” live at the opening ceremony of the LoL World Championship Grand Finals in Incheon, South Korea.
The real-life artists even performed alongside their in-game counterparts with a clever use of augmented reality technology.