New hanok-inspired Starbucks in S. Korea goes viral for its breathtaking design

  • A new Starbucks store in Daegu, South Korea, has gone viral on social media for its stunning architecture and interior design.
  • Based on traditional homes called “hanok,” the Starbucks Daegu Jongro Goteak store features an open layout, ground seating, natural decor and traditional paintings.
  • The outlet also pays homage to Daegu, a UNESCO City of Music, with a dedicated music space developed in partnership with Danish manufacturer Bang & Olufsen.
  • The new location is being praised on social media for its beauty and tribute to history, with one Twitter user calling it an “ideal global development.”

A new Starbucks branch in Daegu, South Korea, has gone viral for its stunning architecture based on traditional homes called “hanok.”

The location, which opened on Thursday, primarily draws inspiration from the city’s rich history and culture. Daegu, the third-largest city in the country, is designated as a UNESCO City of Music, serving as an open hub for both classical and contemporary acts.

The hanok-style outlet invites fresh air with its open layout. Ground seats, natural decor and traditional paintings embellish its heavily wooden interior, giving customers a unique dining experience.

Being in Daegu, the store also features a dedicated space for music, built in partnership with Danish electronics manufacturer Bang & Olufsen. A new Beosound Explore portable Bluetooth speaker will also be sold at the outlet.

A Twitter post that broke the news of the store’s opening with several photos has received more than 235,000 likes as of this writing. On Instagram, the official announcement has drawn over 37,000 likes.

With its sheer beauty, the store has people thirsting for Starbucks coffee.

“I want to go to Daegu. Does anybody know anyone?” one Instagram wrote.

A Twitter user noted, “I love it when chains embrace the country’s culture in their design.”

“This is ideal global development,” another tweeted. “We can bring the future and mix it with the past! We can keep our traditions alive! We can bring ancient architecture into modern business.”

The Starbucks Daegu Jongro Goteak store is located at 77-gil 22 Jungang-daero, Jung-gu.


Featured Image via Starbucks Korea

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