Korean Beauty Brand Does ‘Blackface’ on Someone’s Hand For Nail Polish Ad

By Carl Samson

July 26, 2018

Korean cosmetic brand Stylenanda has come under fire after making a hand appear darker for its 3CE nail polish ad.

The product, “layering nail lacquer,” is a pair of polishes applied on top of each other.

The ad in question showed a soft orange variant that supposedly complements light and dark skin tones.

Apparently, people noticed that the darker hand’s palm is uncommon in reality.

The undersides of the hands and feet of all humans are covered by a thick layer of dead skin, according to Popular Science.

This reduces the amount of ultraviolet light that penetrates down to living layers which consequently stimulate fewer melanocytes — cells responsible for the complexion.

Netizens had to give their own palms a check:

Others slammed the brand:

Stylenanda, which L’Oréal acquired earlier this year, took down the photos and offered an apology following the backlash:

However, copies remain printed on the product’s packaging.

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