Korean Beauty Brand Does ‘Blackface’ on Someone’s Hand For Nail Polish Ad
![Korean Beauty Brand Does ‘Blackface’ on Someone’s Hand For Nail Polish Ad](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/FEATURED-51.jpg?width=1536&auto_optimize=medium&quality=85&blur=80)
![Korean Beauty Brand Does ‘Blackface’ on Someone’s Hand For Nail Polish Ad](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/FEATURED-51.jpg?width=1536&auto_optimize=medium&quality=85)
![Carl Samson](https://nextshark.b-cdn.net/wp-content/uploads/2023/08/CARLSAMSON_NEXTSHARK.jpg?width=128&auto_optimize=medium&quality=85)
By Carl Samson
Korean cosmetic brand Stylenanda has come under fire after making a hand appear darker for its 3CE nail polish ad.
The product, “layering nail lacquer,” is a pair of polishes applied on top of each other.
The ad in question showed a soft orange variant that supposedly complements light and dark skin tones.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/01-16.jpg?width=1536&auto_optimize=medium&quality=85)
Apparently, people noticed that the darker hand’s palm is uncommon in reality.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/03-14.jpg?width=1536&auto_optimize=medium&quality=85)
The undersides of the hands and feet of all humans are covered by a thick layer of dead skin, according to Popular Science.
This reduces the amount of ultraviolet light that penetrates down to living layers which consequently stimulate fewer melanocytes — cells responsible for the complexion.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/02-15.jpg?width=1536&auto_optimize=medium&quality=85)
Netizens had to give their own palms a check:
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/A-12.jpg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/B-11.jpg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/C-7.jpg?width=1536&auto_optimize=medium&quality=85)
Others slammed the brand:
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/D-8.jpg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/E-5.jpg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/F-4.jpg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/G-3.jpg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/H-2.jpg?width=1536&auto_optimize=medium&quality=85)
Stylenanda, which L’Oréal acquired earlier this year, took down the photos and offered an apology following the backlash:
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/06-6-e1532611816693.jpg?width=1536&auto_optimize=medium&quality=85)
However, copies remain printed on the product’s packaging.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/07/04-11-e1532611518423.jpg?width=1536&auto_optimize=medium&quality=85)
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