Korean Beauty Brand Does ‘Blackface’ on Someone’s Hand For Nail Polish Ad

Korean Beauty Brand Does ‘Blackface’ on Someone’s Hand For Nail Polish Ad

July 26, 2018
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Korean cosmetic brand Stylenanda has come under fire after making a hand appear darker for its 3CE nail polish ad.
The product, “layering nail lacquer,” is a pair of polishes applied on top of each other.
The ad in question showed a soft orange variant that supposedly complements light and dark skin tones.
Apparently, people noticed that the darker hand’s palm is uncommon in reality.
Image via Twitter / @MissDarcei
The undersides of the hands and feet of all humans are covered by a thick layer of dead skin, according to Popular Science.
This reduces the amount of ultraviolet light that penetrates down to living layers which consequently stimulate fewer melanocytes — cells responsible for the complexion.
Image via Twitter / @MissDarcei
Netizens had to give their own palms a check:
Others slammed the brand:
Stylenanda, which L’Oréal acquired earlier this year, took down the photos and offered an apology following the backlash:
However, copies remain printed on the product’s packaging.
Image via Facebook / 3CE
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      Carl Samson

      Carl Samson
      is a Senior Editor for NextShark

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