Kim Kardashian West launched a shape wear line called Kimono Solutionwear and critics are not amused by the name at all.
A kimono is a Japanese garment, representing a rich culture and history since the 8th century. Now, its name is awaiting trademarks for items under Kardashian’s brand such as dog harnesses and whips, none of which have anything to do with Japanese culture.
The shape wear line is something that Kardashian has been passionate about for the past 15 years, according to her Instagram post.
“Kimono is my take on shape wear and solutions for women that actually work,” she wrote.
View this post on Instagram
Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS – 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
Many were quick to denounce the name, citing cultural appropriation, something that Kim Kardashian West has been accused of several times in the past. Those on Twitter used #KimOhNo to share photos of what a kimono looks like. Kardashian has “Kimono,” “Kimono Body,” “Kimono Intimates” and “Kimono World” among other trademarks filed and awaiting review.
kimonoboby huh?????? Naming kimono is DEFINITELY NOT NICE. You should give Japanese culture respect, shouldn’t you.
— iua (@n__anthony) June 26, 2019