KFC Made the Most Patriotic Commercial Celebrating China’s Success
![KFC Made the Most Patriotic Commercial Celebrating China’s Success](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/FEATURED-60.png?width=1536&auto_optimize=medium&quality=85&blur=80)
![KFC Made the Most Patriotic Commercial Celebrating China’s Success](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/FEATURED-60.png?width=1536&auto_optimize=medium&quality=85)
![Carl Samson](https://nextshark.b-cdn.net/wp-content/uploads/2023/08/CARLSAMSON_NEXTSHARK.jpg?width=128&auto_optimize=medium&quality=85)
By Carl Samson
KFC released a new ad highlighting China’s economic success in time for the Mid-Autumn Festival on Monday.
The ad, revisiting notable accomplishments since Deng Xiaoping’s gaige kaifang or “reform and opening-up” policy, features singer Lu Han and actor Huang Bo kicking off their “journey” aboard a high-speed train.
The video begins with the pair meeting by chance in the cabin.
Lu asks Huang, “Are you also going to Beijing?”
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/1-54-e1538066277791.jpg?width=1536&auto_optimize=medium&quality=85)
“You’ll see,” Huang replies.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/2-57-e1538066299914.jpg?width=1536&auto_optimize=medium&quality=85)
The train passes through a time-warping tunnel that opens to a montage transporting the two 40 years before.
Huang then tells Lu that they are in the “era of my youth.”
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/5-40-e1538066374459.jpg?width=1536&auto_optimize=medium&quality=85)
Lu, who was born in 1990, surveys the place with wonder.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/6-29-e1538066392491.jpg?width=1536&auto_optimize=medium&quality=85)
Then, out of the blue, Huang shows up in punk style and grooves with a crew to retro music.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/7a.jpg?width=1536&auto_optimize=medium&quality=85)
The video goes on to showcase a montage of China’s economic advancement, from vintage cars, furniture and appliances to the communications, electronics and transportation technology the country is known for today.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/8-17-e1538066482308.jpg?width=1536&auto_optimize=medium&quality=85)
But of course, the ad finishes with Kentucky Fried Chicken, the first Western fast food company to arrive in China before the 90s.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/9-13-e1538066501134.jpg?width=1536&auto_optimize=medium&quality=85)
The Mid-Autumn Festival promo also came with a series of graphics showing KFC’s patriotic tribute to China.
Check them out:
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/A-e1538066681437.jpeg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/B-e1538066705533.jpeg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/C-e1538066818219.jpeg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/D-e1538066840757.jpeg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/09/F-e1538066861220.jpeg?width=1536&auto_optimize=medium&quality=85)
Images via Sohu
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