Kanye West’s new sneaker, the Kanye West x Adidas Originals Yeezy 750 Boost,
is a huge hit. That’s no surprise to fans of the 37-year-old rapper and to sneaker enthusiasts, who gobbled up the over-$300 designer shoes in record speed.
Released the day after West’s Yeezy Fashion Week show in New York City earlier this month, the 9,000 pairs of Yeezys sold out both in store and online. It was so popular that, even before it had hit stores, it was being sold on eBay for over $3,000, with some listings topping nearly $6,000.
People either love or hate West for his frankness, but sales agree that West is arguably the most influential person in the sneaker biz right now. Even West himself “humbly” claims
Previously designing for Nike, a deal which fell through over royalties
in 2013, West said when making the Adidas collaboration that his eye was on creating a “.” Although more versions of the sneaker will be rolling out soon, the current versions are only available in a grey hi-top made from premium suede. And although they are a “limited edition,” West told Ryan Seacrest
, “Eventually everybody who wants to get Yeezys will get Yeezys. Adidas has promised me that because there’s so many kids that have wanted them that couldn’t get them and I talked to the heads at Adidas and they said we can make them.”
The sneaker will be rolled out worldwide on February 28, but it’ll cost you: The Yeezy sells for a whopping $350. In an interview with Power 105’s The Breakfast Club, West was asked why the sneaker was so . He said he had no idea, and that it was out of his hands and he didn’t “want the price to be $350.” He also added, “I don’t want to play this sneaker culture game and all this so they be reselling them for high prices and stuff. I just want people to have what I make.”
But reselling for high prices they are. The eBay listings below attest to that.
As for being coveted, West claims that safety for those who get the sneakers is a huge concern for him. He said, “I just wanna make sure that we keep it safe. I’ve heard about people getting hurt for sneaker culture in the past. I just want everyone to be safe.”