Over a thousand eager customers lined up 17 hours ahead of the opening of Jollibee’s first restaurant in London.
The biggest fast food chain in the Philippines made its official debut in the United Kingdom on October 20, opening its doors to many Filipino customers who have camped a day before the highly anticipated opening.
Located in Earl’s Court, the London branch is Jollibee Food Corporation’s second in Europe after it opened one in Milan earlier this year. The popular Filipino chain now has over 1,200 branches worldwide.
Joining the queue of loyal Filipino patrons are some curious foreigners who are equally excited to be among the first to taste what the store has to offer.
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Similar to other Jollibee branches outside the Philippines, the new store is expected to be hugely popular among Filipino migrants who miss the brand’s signature offerings such as the Chickenjoy, Jolly Spaghetti, and the Yum Burger.
Michael Sison, a balloon artist from Guildford, was the first person in the long line, arriving at the store at 3 p.m. with his friend a day before the opening, Rappler reports.
For being the first customers in line, Sison and his friend each received a free Chickenjoy with rice, a Jollibee plush toy, a Jollibee backpack and a Funko Pop Jollibee figurine — one of the only 4,000 limited edition collectibles, according to JFC.
“Lining up in the queue was really worth it,” Sison was quoted as saying.
Jollibee also offered the first 100 customers free Chickenjoy meals to celebrate the first-ever “National Chickenjoy Day.”
Sison said he and his friend also made new friends with the other people they met who also queued overnight.
Dennis Flores, President and Head of Jollibee International Business for EMEAA told the Sun that the brand’s arrival in the UK is a “significant milestone.”
“We knew excitement was high among Filipinos and locals alike. We are even more thrilled with the level of buzz and excitement from the wider London community who have been queuing in their thousands to experience Jollibee for the first time,” he added.
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