Japanese eyewear brand JINS has released a new collection in partnership with YouTuber Wesley Chan, one of the founding trio behind Wong Fu Productions.
The collaboration is part of the company’s influencer program called “JINS Designed By,” which “unlocks the potential of today’s innovators to express ideas.”
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Throwback to that time @jinseyewear flew me out to visit their beautiful headquarters in Tokyo. There, I got a chance to share my EYE Frame concepts and problems-solve with their lead design team. It was nothing short of incredible 🕶 Can’t wait to show you what we created! Eight days till launch! #JINSxWes #EnhanceYourEvolution
Chan founded Wong Fu Productions alongside Philip Wang and Ted Fu at the University of California, San Diego in 2003.
The collection, available this week, features a special edition of JINS Switch, which is essentially glasses-and-sunglasses-in-one.
The sunglasses plates are magnetic clip-on shades that easily snap onto the glasses, while a hook feature ensures stability.
“Enhance Your Evolution” (EYE) is the concept behind the collaboration, which started at the beginning of 2018.
“The ‘EYE’ frame’s metal construction and balanced proportions reflect Wesley’s personal style and taste for timeless design,” JINS said in a press release. “Beyond creating these exclusive frames, Wesley believes the collaboration is truly an opportunity to encourage a positive outlook on the many changes and challenges that life brings. Enhance your evolution.”
The eyeglasses come in “a sleek and timeless shape, matte black finish, and unique design element of negative space at the end pieces.”
For ultimate comfort, nose pads are made of silicone, while the material of the glasses is made from durable sheet metal.
Meanwhile, the sunglasses are made of TR-90, which are “extremely lightweight and flexible.”
“The attention to detail and design of the collection, speaks volumes with Wesley’s passion for design and style, resulting in great involvement in the design process with both JINS creative teams in U.S. and Tokyo,” the company said.
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Only 4 days until EYE Frame launch! ⚠️ Before the reveal, here’s another concept that I explored with quite some depth. I designed the sunglass plate and frame to have an intersecting feature when the two pieces united. If you look closely, you can see a narrow notch cut into the tightly bent center bridge of the metal frame. That notch would be filled in by the matching metal arm that connects both lenses of the sunglass plate. If that sounds complicated, well that’s because it sorta was. More complicated than it needed to be, at least. But we still moved forward with a prototype. Only then, could we determine the novelty of the design did not outweigh practicality and strength. So we scrapped the “intersection” design in favor of something more classic and durable. One of best aspects of this @jinseyewear collab is their willingness to explore new ideas with me. It’s a respect for the process and evolution. #EnhanceYourEvolution #JINSxWes
For $200, the JINS x Wesley Chan EYE frame collection includes JINS x Wesley Chan collaboration frame, one Chrome JINS Switch plate, one Sapphire JINS Switch plate, Carrying Capsule, Leatherette Switch Plate Sleeve, and Limited Edition Microfiber Cleaning Cloth.
The collection is available at all JINS stores and online from Aug. 23.
Images via JINS Eyewear