Why Japan’s Customer Service is the Best in the World

Japan is renowned for its impeccable customer service which has become a standard in almost every industry in the country. Establishments, both large and small, are generally staffed with hospitable and polite employees who aim to fully satisfy customers with world-class service.

While some observers have earlier explained that this was due to the Japanese being naturally humble and respectful, a more realistic reason for Japan’s service standards was recently revealed, reports SoraNews24

In a recent survey conducted by American Express International, Japanese customer service is one of the best in the world because customers in Japan have very little tolerance for terrible service.

A significant majority expect businesses to get it right the first time around, or else they take their money somewhere else.

In the study, researchers asked 1,000 respondents per each country about their customer service expectations toward companies.

Among the sampled nations include Canada, Hong Kong, India, Italy, Japan, Mexico, Singapore, the U.K., and the U.S.

The research team asked how many instances of poor customer service experience does it take before the participant decides to take their business elsewhere. The results offer some very telling data on customer attitude which businesses must always consider.

“I take my business elsewhere after one bad service experience.”

● Canada: 32%
● Hong Kong: 23%
● India: 31%
● Italy: 32%
● Japan: 56%
● Mexico: 30%
● Singapore: 33%
● U.K.: 37%
● U.S.: 32%

The findings revealed that Hong Kong customers are the most tolerant while the British are the second most demanding.

However, Japanese customers are shown to be significantly the least forgiving of the bunch, topping the survey for having 56% of the respondents saying they’d be spending their money somewhere else after just one bad customer service experience.

As Rikkyo University researcher Shunichi Nozaki pointed out, Japanese customers would rather move on to a competitor than complain to a company about a terrible experience.

This means that, in Japan, it is certainly a must do for owners to ensure customers are always satisfied for their businesses to succeed. The customer behavior has taken companies to task in providing excellent service, creating a snowball effect that raises the bar for all the industries.

Feature Image via Wikimedia Commons / Akuppa John Wigham (CC BY 2.0)

Support our Journalism with a Contribution

Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.

Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.

However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.

We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.

NextShark is a leading source covering Asian American News and Asian News including business, culture, entertainment, politics, tech and lifestyle.

For advertising and inquiries: info@nextshark.com