A Japanese tourist traveling across the United States has gone viral on TikTok for his video explaining why Wisconsin is an underrated destination.

George Japan, a popular Japanese YouTuber who rose to fame for his videos explaining Japanese culture and reacting to poorly translated Kanji tattoos, has been touring the U.S since August, having previously visited New York City and Chicago. However, it seems Wisconsin has found a special place in his heart.

@georgejapan02 Wisconsin is so UNDERRATED🇺🇸 #wisonsin#cheesecurds#cheese#applecider#usa#japanese#fyp#fypシ ♬ original sound  – George Japan

“I’m from Japan, but I like Wisconsin,” he says over a clip of himself wearing a Green Bay Packers Cheesehead hat. “I’ll tell you why.”

In his video, George raves about the ButterBurger and fried cheese curds at the fast-food restaurant Culvers, which he calls “better than McDonald’s.” 

He goes on to praise the donuts and apple cider at Edwards Apple Orchard, which he jokes is actually in Illinois near Chicago by pulling it up on Google Maps.

Next, George visits the Walworth County Fair, which he says is “one of Wisconsin’s oldest and largest county fairs.” Here, he highlights the monster truck derby, showing footage of the trucks slamming into one another as he says, “But nobody knows who won the derby.”

Finally, he ends the video on a beach while admiring Wisconsin’s lakes: “This is why I like Wisconsin… summer.”

His video has garnered over 500,000 views on TikTok since being uploaded yesterday, and a reuploaded version on Twitter has reached 4.2 million.

“This is honestly the best commercial for Wisconsin that I’ve ever seen,” one TikTok user wrote.

“Sometimes it takes an outsider to show the locals how fun and cool their place is,” a Twitter user wrote. “People get too caught up in flyover state narrative, even people in those states.”

According to a video posted on his YouTube channel, George is currently on a two-year “world tour,” meeting his subscribers in person and staying in their homes. He previously visited the Philippines and Canada, and is due to leave the U.S. and travel to Mexico in October.