Japanese iPhone users have found an unusual embellishment to add some oomph to their devices.
Go through #evian on Instagram — you won’t just see bottles of the French mineral water brand. Apparently, iPhone users in Japan figured they can do something more than just drink and throw empty containers.
You only need to cut out Evian’s logo from a bottle and paste it on a clear iPhone case.
So far, people have come up with all sorts of designs – from minimal to over-the-top.
A photo posted by ✖️☁️ (@this_is_hare) on Oct 12, 2016 at 2:40am PDT
A photo posted by A z u s a (@azuazu0425) on Oct 11, 2016 at 6:54am PDT
A photo posted by # MiinA☺︎ (@________yolo24) on Oct 11, 2016 at 2:15am PDT
A photo posted by s u z u (@szsz____mn) on Oct 10, 2016 at 7:15am PDT
A photo posted by 謙志郎（겸지） (@tyce_kp_s_45) on Oct 10, 2016 at 5:44am PDT
Some are even selling their creations, with this one just a little above $5:
Evian holds 3% of Japan’s mineral water market, falling behind local brands like Kirin and Suntory, Mashable said.
That keeps us puzzled how the whole trend even happened, though we can guess Evian makers are smiling from the French Alps.