Japanese Heartthrob’s ‘Breast-Measuring’ Event in Tokyo Attracts Thousands of Participants
By Ryan General
It was a tiring weekend for a Japanese heartthrob who spent almost his entire Saturday sizing up women’s breasts as part of a local bra-maker’s marketing campaign.
Takayuki Yamada, a popular actor and singer in Japan, engaged in a 7-hour bust-measuring event for Co-medical’s range of Funwari Room Bras.
The company’s earlier warning that “breasts may be touched inadvertently during the measuring process“ apparently did not deter Yamada’s admirers from participating.
Fans of the 34-year-old celebrity flocked to the 109 shopping mall in Tokyo’s Shibuya ward to participate in the one-of-a-kind activity which ran from 10:30 a.m. to 5:00 p.m.
According to Soranews24, around 3,000 people lined up as early as 5:00 a.m. to ensure that their assets will be among those ‘measured’ by Yamada’s hands.
During the event, Yamada and the brand’s staff members wore “cleavage” shirts that made them appear to be wearing the bra sets.
Photos and videos from the successful marketing event show participants excitedly offering up their breasts to the handsome star. Interestingly, the event also welcomed male participants — as long as a female partner accompanied them.
Yamada even live-streamed some of his ‘work’ that day via the local me&stars shopping app.
After each “measuring” Yamada is shown carefully studying the breasts so he can give his expert advice regarding which of the black, white, pink or blue “room bra” sets available is perfectly suited for the client.
Out of the huge turnout, only 300 people were provided tickets to participate, as Yamada could only measure a certain number of busts per hour.
Those who failed to make the cut were encouraged to use the provided photo wall to take pictures and share the photos online with the hashtag #山田孝之先生のバスト測定(#YamadTakayukiSenseisBustMeasurement).
An image of Yamada captured at the end of the event showed him quite exhausted from his breast-measuring marathon.
The company behind the genius promotion reportedly dedicated a portion of the sales made that day to be donated to the Pink Ribbon Foundation, a group which provides financial contributions to breast cancer charities.
Featured image via Instagram / (Left): rinasikurai | (Right): roombra
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