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Japanese Heartthrob’s ‘Breast-Measuring’ Event in Tokyo Attracts Thousands of Participants

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    It was a tiring weekend for a Japanese heartthrob who spent almost his entire Saturday sizing up women’s breasts as part of a local bra-maker’s marketing campaign.

    . 【イベント開催中😍😍↓プレゼント抽選中🎁】 . 本日渋谷109 B2Fにてイベント開催中💕😍‼️ . この機会にぜひ‼️ 山田孝之さんにバスト測定してもらって あなたにぴったりのふんわりールームブラ✨を Getしてね😍💓💓💓 . . 17:00から🕔 #山田孝之先生のバスト測定 のハッシュタグをつけて会場の雰囲気などSNS投稿していただくと…🙆💓 . 山田孝之さん直筆クリアファイルに加え 限定ショッパーもプレゼント😍‼️ .
. . #ルームブラ #ふんわりルームブラ #roombra #アンジェリール #山田孝之先生のバスト測定 #下着 #ランジェリー #盛れる #育乳 #補正ブラ

    A post shared by ふんわりルームブラ®️ 公式アカウント (@roombra) on

    Takayuki Yamada, a popular actor and singer in Japan, engaged in a 7-hour bust-measuring event for Co-medical’s range of Funwari Room Bras.

    The company’s earlier warning that “breasts may be touched inadvertently during the measuring process“ apparently did not deter Yamada’s admirers from participating.

    Fans of the 34-year-old celebrity flocked to the 109 shopping mall in Tokyo’s Shibuya ward to participate in the one-of-a-kind activity which ran from 10:30 a.m. to 5:00 p.m.

    According to Soranews24, around 3,000 people lined up as early as 5:00 a.m. to ensure that their assets will be among those ‘measured’ by Yamada’s hands.

    今日は109のイベントに行ってきました〜😍 大人気のふんわりルームブラ @roombra に、これまた大人気の山田孝之様 @takayukiyamadaphoto がバスト測定してくれるという超素敵イベントでした😆💕 姉ageha @aneageha のモデルもみんなで山田様とオソロのルームブラTシャツで🤣💓 リアルに普段から愛用してる商品だし、さらにテンション上がった💗 楽し過ぎる時間でした✨☺️✨ あー やっぱりカッコよかったなぁ😭 実は私の中の死ぬまでに会ってみたい人の3人に入ってた山田様。 夢が1つ叶いました👼 緊張し過ぎてただただジッとガン見する事しか出来なかったチキンな私のバカ…👀👀👀👀👀 本当に素敵な時間をありがとうございました💗 #ルームブラ#ふんわりルームブラ#roombra#アンジェリール#山田孝之先生のバスト測定

    A post shared by 桜井莉菜❤️さくりな❤️RINA❤️ (@rina__sakurai) on

    During the event, Yamada and the brand’s staff members wore “cleavage” shirts that made them appear to be wearing the bra sets.

    Photos and videos from the successful marketing event show participants excitedly offering up their breasts to the handsome star. Interestingly, the event also welcomed male participants — as long as a female partner accompanied them.

    Yamada even live-streamed some of his ‘work’ that day via the local me&stars shopping app.

    After each “measuring” Yamada is shown carefully studying the breasts so he can give his expert advice regarding which of the black, white, pink or blue “room bra” sets available is perfectly suited for the client.  

    Out of the huge turnout, only 300 people were provided tickets to participate, as Yamada could only measure a certain number of busts per hour.

    Those who failed to make the cut were encouraged to use the provided photo wall to take pictures and share the photos online with the hashtag #山田孝之先生のバスト測定(#YamadTakayukiSenseisBustMeasurement).

    渋谷109にて開催された、ふんわりルームブラ @roombra のイベントにて❤️❤️❤️ イベント前のメディア向けの撮影で、山田孝之さん @takayukiyamadaphoto とこうして並ぶことができて光栄でした😭👏✨✨✨ ふんわりルームブラはたくさんカラーバリエーションもあって着心地の良さも抜群で大人気なので、ぜひ皆さん試してみてくださいね💕 #ルームブラ #ふんわりルームブラ#roombra #アンジェリール #山田孝之 #山田孝之先生のバスト測定 #盛れる #補正ブラ #渋谷 #shibuya #109 #cyberjapan #cyberjapandancers #サイバージャパン #watanabesisters #渡辺シスターズ #かなへぇ #かずへー

    A post shared by 渡辺加苗 Kanae Watanabe (@watanabekanae) on

    An image of Yamada captured at the end of the event showed him quite exhausted from his breast-measuring marathon.

    お疲れ様でした‼️ 1日中バスト👙を測っていた、#山田孝之 から一言 💁🏻‍♂️ . . ————————— 今回多くの方々と”触れ合える”貴重な場を設けて頂きシーオーメディカルさんには大変感謝しております。300人弱のバストを測定した私は今、瞬時に女性を脳内で下着姿にする力を手に入れました。本当に、本当にありがとうございます。バンザイふんわりルームブラ。ありがとうふんわりルームブラ。 ————————— . . 今回の #山田孝之の1日受付 は後日 #ミースタ アプリから #プレミアム体験動画 として配信予定 ‼️. 色んな事を想像してお待ちください❤️ 💦 . #meandstars #ふんわりルームブラ測定受付 #山田孝之先生のバスト測定

    A post shared by me&stars (@meandstars) on

    The company behind the genius promotion reportedly dedicated a portion of the sales made that day to be donated to the Pink Ribbon Foundation, a group which provides financial contributions to breast cancer charities.

    Featured image via Instagram / (Left): rinasikurai | (Right): roombra

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