Japan Has a Tasty New Way to Keep Old Drivers From Getting Into Accidents

In an effort to decrease road accidents involving elderly drivers, the government of Japan’s Aichi prefecture has come up with a bizarre yet effective solution that might just inspire the rest of the country.

[Resized] Photo by Parsley319 (CC BY-SA 3.0)
[Resized] Photo by Parsley319/Wikimedia Commons (CC BY-SA 3.0)
Partnering with Sugakico Systems Co., the Aichi Prefectural Police Department started offering elderly drivers discounts at 176 Sugakiya ramen restaurants throughout the prefecture on beginning November 25, The Japan Times reported.

In exchange, drivers must surrender their licenses.

Vehicular accidents caused by Japan’s aging drivers are on the rise. This has been acknowledged by Prime Minister Shinzo Abe, who called for measures to address problems involving drivers specifically aged 75 and above.

Accidents involving the age group rose from 7.4% to 12.8% over the last decade, South China Morning Post noted. Reportedly, most of these resulted from steering into the wrong direction or stepping the accelerator instead of the brake.

Approximately 17 million Japanese drivers are aged 65 and above.

[Resized] Photo by Yusuke Kawasaki (CC BY 2.0)
Image via Yusuke Kawasaki/Flickr
So far, at least 12,000 drivers surrendered their licenses to get their 15% lifetime discount on Sugakiya’s famous ramen.

Originally priced at ¥590 ($5), the set, which includes ramen, salad, rice and toppings, will be sold at ¥500 ($4.24).

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