Japan is Taking Their Face Mask Game to Another Level

Surgical face masks are already making waves in Japan’s fashion scene, but another mask is catching up, and this one comes with health benefits too.

Japan’s latest fashion trend involves wearing masks that don’t just cover up the face, but the neck as well.

While this new mask already looks strange enough, its name is even more unusual. According to SoraNews24, the new mask is dubbed the “Non-suffocating UV Face Cover.”

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Despite looking rather uncomfortable to wear, the face cover actually gives wearers enough breathing room. It has subtle openings for ventilation and enough room on the neck so that the wearer doesn’t feel restricted.

In addition, online retailer Belle Maison is claiming that the face cover could protect wearers from the sun’s damaging UV rays by up to 98%. The face cover is becoming even more popular among women since it’s said to prevent wrinkles caused by excessive sun exposure.

The fashion trend is becoming so popular that there are already different mask variations being shared by others on social media. Other face cover variations include ones with various camouflage patterns and even shorter, lightweight versions.

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Some proud owners even enjoy wearing the face cover while playing a good game of golf. After all, the face cover not only offers protection from the sun’s harmful rays, but it also ensures that its wearers remain “fashionable” at the same time.

A post shared by tomomari (@tomo_marin) on

This Japanese fashion trend might not be totally new, but it shows the evolution of the typical fashion-oriented surgical masks from being enclosed to being more ventilated.

With that said, it might take a while to adapt to an environment filled with mask-wearing people, if this ever becomes a norm that is.

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