Japanese fashion icon Naomi Watanabe models Beyoncé’s Ivy Heart collection

ivy heart
  • Japanese fashion icon Naomi Watanabe joined fellow celebrities Karrueche Tran, Tyson Beckford, Troye Sivan and Chinese supermodel Shu Pei Qin to promote Beyoncé’s Ivy Park apparel drop for Valentine’s Day, Ivy Heart.
  • According to the company’s press release, the line is “rooted in Beyoncé’s love of athleticism and fashion, merged with Adidas' performance and innovation.”
  • The Ivy Heart collection features 30 apparel styles, 10 accessories and five footwear styles in red and pink color schemes.
  • It was released exclusively on Adidas’ online shop on Feb. 9 and in select markets globally the day after, with prices ranging between $30 and $300. It also features inclusive, gender-neutral sizes ranging from XXXS to XXXXL.

Japanese comedian-turned-fashion icon Naomi Watanabe has joined the long list of celebrities promoting Beyoncé’s Ivy Heart apparel.

In partnership with Adidas, the Ivy Heart campaign features Watanabe, 34, rocking Queen Bey’s new love-themed collection alongside Karrueche Tran, Tyson Beckford, Troye Sivan and Chinese supermodel Shu Pei Qin, according to SoraNews24.

The collection, which comes in red and pink prints, is the latest in the pop star’s Ivy Park apparel “rooted in Beyoncé’s love of athleticism and fashion, merged with Adidas’ performance and innovation,” according to the Ivy Heart press release, Vanity Fair reported. It includes 30 apparel styles, 10 accessories and five footwear styles.

 

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As with Beyoncé’s previous drops, the collection makes use of velour, ribbed knit and faux latex materials and comes in inclusive, gender-neutral sizes ranging from XXXS to XXXXL. Prices ranged between $30 and $300.

I had the pleasure of taking part in the Valentine’s Collection for #adidasxIVYPARK,” Watanabe, who became known as the “Beyoncé of Japan,” wrote in a recent Instagram post. “The shoot was fun and filled with love! I was so happy to be surrounded by such cute clothes.”

Watanabe previously turned heads in July 2020 for her  parody of Lady Gaga’s “Rain On Me,” featuring Ariana Grande from the album “Chromatica,” NextShark previously reported. The comedian and fashion icon was joined by “America’s Got Talent” Season 14 contestant Yuriyan Retriever in the music video that now has more than 27 million views.

The Ivy Heart collection was exclusively released on Adidas’ online shop on Feb. 9 and in select international markets the day after.

Featured Image via IVY Park

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