As Ivanka Trump surely knows, life is busy for a working woman and cell phone battery life should be the least of anyone’s worries.
That’s why the successful businesswoman and soon-to-be mother-of-three is introducing wearable tech for those on the go. Trump has the solution for busy bees who will never have to desperately stop by a Starbucks to charge their phones again.
The daughter of real estate magnate Donald Trump has designed a collection of chargeable handbags and pouches for women. According to Mashable, Trump launched her first business idea in wearable tech last December with products like the Rio Tech Sleeve, Soho Tote and Turner Shopper. Her chic line of bags are available on Zappos and range in price from $95 to $295. The leather Turner Shopper bag includes a 2200maH battery pack to give almost any smartphone a full charge and a micro USB to USB charging cable. The bag, priced at $295, is compatible with iPhones, iPads, Androids and Blackberry devices.
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Commenting on her line of wearable tech, Trump told Mashable:
“I use the Rio Tech Sleeve to organize my phone and iPad mini, as well as my credit cards and other essentials. It makes a fantastic travel wallet. I throw it in my work bag and, if I’m meeting my husband for a date after work, I’ll pull it out and carry it like a clutch.”
Her line of handbags come in various sizes as well. The larger tote bag can be used for and off work hours. She told Mashable:
“On Saturday, I’ll use it for errands or play dates, styled with a pair of ponté pants and lace-up flats. It’s also great as a gym bag — no more worrying about your phone dying while you are on the treadmill!”
Trump believes that wearable tech is the next step in fashion for women. She relayed to Mashable:
“Wearable tech makes so much sense for our customer — she’s got a full life and plays many roles. [The products] are true multitaskers, much like the modern woman who works.”
However, the successful businesswoman, writer and former model isn’t the first to catch onto this trend. In May 2015, trendy women’s retailer Kate Spade collaborated with tech start-up Everpurse to introduce a line of bags with charging docks. The six-bag collection featured sewn-in charging docks for iPhones 5, 5C, 5S, 6 and 6 Plus.
Mary Beech, executive vice president and chief marketing officer of Kate Spade & Company, said to Mashable:
“The handbags pair the beautiful design our girl loves with the technology she seeks. This is not technology for technology sake, nor a cumbersome addition to her daily routine… To us it is less about wearable tech specifically, and about anticipating our customers’ needs, and providing her with innovative and superior products to meet those needs.”