Instagram’s CEO Just Shamelessly Admitted That He Totally Copied Snapchat

Instagram’s CEO Just Shamelessly Admitted That He Totally Copied Snapchat

August 2, 2016
Instagram CEO Kevin Systrom has confessed that Snapchat deserves “all the credit” for Stories, a new Instagram feature that allows users to “share all the moments” of their day.
With Instagram Stories, users can upload multiple photos and videos without over posting, as they come together in slideshow format. Interestingly, they also disappear after 24 hours. Systrom told TechCrunch:
“When you are an innovator, that’s awesome. Just like Instagram deserves all the credit for bringing filters to the forefront. This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”
Subscribe to
NextShark's Newsletter

A daily dose of Asian America's essential stories, in under 5 minutes.

Get our collection of Asian America's most essential stories to your inbox daily for free.

Unsure? Check out our Newsletter Archive.

The 32-year-old executive went on to point out which companies invented what, stressing the innovative culture at Silicon Valley.
“I think what you see is that every company looks around and adopts the best of the best formats or state-of-the-art technology. Snapchat adopted face filters that existed elsewhere first, right? And slideshows existed in other places too. Flipagram was doing it for a while. So I think that’s the interesting part of the Valley. You can’t just recreate another product. But you can say ‘what’s really awesome about a format? And does it apply to our network?’”
Instagram Stories includes stickers, drawing and text tools. New Stories, surrounded by colorful rings, are accessible from the bar at the top of one’s feed. However, it is not possible to “like” and write public comments on these posts.
“We’re bringing some new creative outlets with ‘neon drawing’”. Systrom said. “You have different ways of navigating back and forth with this. You have a completely different audience. If you’re a business, if you’re a celebrity, if you’re an interest-based account, you can have a giant audience. It’s going to feel very different. I don’t believe these two things are substitutes, and that’s okay.”
      Editorial Staff

      Editorial Staff Follow NextShark on <a>Facebook</a> and <a href="">Twitter</a> to keep up-to-date on our posts! Send us tips, press releases, and story ideas to info[at]nextshark[dot]com.




      Many people might not know this, but NextShark is a small media startup that runs on no outside funding or loans, and with no paywalls or subscription fees, we rely on help from our community and readers like you.

      Everything you see today is built by Asians, for Asians to help amplify our voices globally and support each other. However, we still face many difficulties in our industry because of our commitment to accessible and informational Asian news coverage.

      We hope you consider making a contribution to NextShark so we can continue to provide you quality journalism that informs, educates, and inspires the Asian community. Even a $1 contribution goes a long way. Thank you for supporting NextShark and our community.

      © 2023 NextShark, Inc. All rights reserved.