Instagram has released an update to fix a bug that reportedly helped users rack up likes, followers and comments on posts geotagged as being in “Singapore, Singapore.”
The photo-sharing and video-sharing social networking service told the BBC that it was “bug that impacted engagement” when posts were tagged with Singapore.
The bug fix comes after several Internet celebrities such as King Bach and Amanda Cerny started adding Singapore as a geotag to their Instagram posts, even though they were nowhere near the region at all.
According to the BBC, the hack worked with a user first setting the location of an Instagram post to “Singapore, Singapore.”
After publishing the post and attracting likes and comments from other users worldwide, the location tag is removed, but the number of likes acquired does not change.
Tagging their location as being in Singapore apparently helped social media influencers reach the top of users’ feeds more easily by ending up on the Explore page.
However, Mic also noted that the Instagram stars who previously used the geotag did not attract a significant number of users based in Singapore. They were actually trying to reach audiences in the U.S.
“You keep Singapore up for 12 hours, then you change it,” one verified Instagram user told Tech.Mic. “It’s fully ridiculous and dumb, but it works. I’m not sure why or if it’s just because it’s become a meme, but the ‘Singapore, Singapore’ posts do way better. It 100% works.”
Confused users took to Twitter asking why these social media stars were suddenly in Singapore.
Anna Lee, a digital strategist based in Singapore, called the hack the “Singapore boost.”
“Having a large number of ‘likes’ on your Instagram posts feels good and being featured on the Explore page is a great way to find new followers,” she said.
Lee added that she was left perplexed as to why the small city-state had such an impact.
“It is probably just a fad and will pass. The only way to continually engage and enlarge your fan base boils down to having interesting content that will add value for your followers,” she explained.