Incredible Japanese Ad Uses 72 Actresses to Show the Life of One 72-Year-Old Woman
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![Incredible Japanese Ad Uses 72 Actresses to Show the Life of One 72-Year-Old Woman](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/ad-e1520902496941.jpg?width=1536&auto_optimize=medium&quality=85)
![Carl Samson](https://nextshark.b-cdn.net/wp-content/uploads/2023/08/CARLSAMSON_NEXTSHARK.jpg?width=128&auto_optimize=medium&quality=85)
By Carl Samson
It may sound nuts to tell a life story in under two minutes, but leave the job to Glico — the Japanese company behind Pocky — which released a jaw-dropping ad showing the life of a 72-year-old woman.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/02-5-e1520882186526.jpg?width=1536&auto_optimize=medium&quality=85)
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/01-8-e1520882064899.jpg?width=1536&auto_optimize=medium&quality=85)
What’s special about the ad is that it doesn’t just present all 72 years of the protagonist’s life, but it also features 72 different actresses to represent each year!
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/06-4-e1520882775742.jpg?width=1536&auto_optimize=medium&quality=85)
But why 72, of all ages? It’s because the average life expectancy in Japan is 71.8 years, according to SoraNews24.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/08-4-e1520882927179.jpg?width=1536&auto_optimize=medium&quality=85)
For this reason, Glico ingeniously titled the video “71.8-Second Life,” with each of the 72 actresses getting a second of screen time from the 0:14 mark!
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/03-5-e1520882330163.jpg?width=1536&auto_optimize=medium&quality=85)
While the ad is visually stunning, it’s a tear-jerking watch that calls for the appreciation of time.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/07-4-e1520882857643.jpg?width=1536&auto_optimize=medium&quality=85)
It shows how time really flies and that it’s best spent when one lives in the moment, surrounded by loved ones and unforgettable experiences.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/04-5-e1520882437840.jpg?width=1536&auto_optimize=medium&quality=85)
And of course, Glico products.
![](https://nextshark.b-cdn.net/wp-content/uploads/2018/03/05-7-e1520882752317.jpg?width=1536&auto_optimize=medium&quality=85)
Watch the whole thing below:
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