Hunky, shirtless male employees appears to be the hot new marketing strategy for food vendors in Taiwan.
One of the first examples of the recent trend was 26-year-old Yi Tin Chen, dubbed “Tawian’s hottest bean curd seller.”
Long lines of women wanting to sneak a peek at Chen, who also works as a promotional model, formed at the Taipei-based tofu shop Chuan Tong Zhi Zui Dou Hua Tang.
Although many accused the shirtless worker of being placed at the store as a publicity stunt, his modeling agency denied it.
Another example of the trend is Wang Xianghong, whose toned and chiseled body was recently photographed at a fruit and vegetable store on Qiangjiang Road in Taipei’s Beitou district. His undeniably ripped six-pack has customers (mainly female) drooling as they shop for fresh produce.
Wang, who is 20 years old and 6 feet tall, says he often works shirtless for his own convenience.
Wang works at the market four days out of the week and admits that some of the older women, or “aunties,” make comments on his body and purposely move closer to him while selecting their vegetables.
He revealed to reporters that he also works part-time as a model with Taiwanese agency Catwalk. The hunky fruit seller has been working at the market for nearly half a year and plans to serve in the army at the end of this year.
The stand’s owner told reporters that Wang and her son were classmates in primary school. Wang offered his assistance to stock produce and help customers when he found out their store was understaffed.
The latest example of the hot food vendor trend is from Malaysia — durian vendor Jordan Yeoh.
Photographs of him helping his aunt and uncle at their durian stand has garnered over 28,000 likes since its Saturday posting.
When Yeoh isn’t pitching in to help his extended family sell durian, he works as a fitness coach and model, which his ripped body makes apparent.
In 2011, Yeoh was named “The Hottest Hunk” at a Malaysian beauty contest.
One admirer on his Facebook post left a comment saying they “would rather eat the abs than the durians!”