Socality Barbie, the hipster Barbie account that poked fun at the millennial lifestyle pictures on Instagram, has officially announced her retirement today. The creator behind Socality Barbie has finally revealed her identity in a bittersweet goodbye post to the Internet.
Portland native, Darby Cisneros, has garnered 1.3 million followers since launching the account last summer. Her satirical posts of hipster barbie made fun of the kind of #authentic photos that Instagrammers often tried to pass off as an accurate representation of their reality.
Cisneros wrote in her Instagram post:
“Never in 1 million years did I think it would receive the amount of attention that it did but because of that it has open the door to a lot of great discussions like: how we choose to present ourselves online, the insane lengths many of us go to create the perfect Instagram life, and calling into question our authenticity and motives.”
She adamantly writes in her post that her account is not for sale. Cisneros adds:
“It’s been a blast running this account but I believe SB’s work here is done. I will be leaving this account open for a while for people still want to look through and enjoy it.”
The mastermind behind Socality Barbie told Wired:
“I had never intended on it being a long term project. I wanted to use it as my own outlet to say things about social media that I’ve always wanted to say. I said all I wanted to say with SB.”
“The project turned out to be so much more than I ever thought it would and that is something to be proud of. I think it’s important to know when to call it quits.”
Socality Barbie isn’t the first Instagrammer questioning the authenticity of social media to call it quits this week either. Instafamous Australian model Essena O’Neill stirred quite a commotion on the Internet after deleting her account and decrying the evils of social media.