Hinge wrote more than 100 pickup lines of various length, structure and content and randomly picked 22% of their users for the experiment. For one month, users were prompted in the app to try out one of Hinge’s pickup lines and collected data on the response rates.
Hinge Vice President of Marketing Karen Fein explained told Business Insider:
“Every day, the Hinge team is asked if we know the secret to starting a great conversation that will actually lead somewhere. Frankly, we didn’t! Since it’s our mission to help users move beyond the swipe, to connect over something interesting and to ultimately meet up — we decided to find out.”
Here’s what Hinge came up with.
Top pickup lines by age group:
Top pickup lines throughout major U.S. cities:
Hinge found which pickup lines broke the ice best and increased response rates (never use “Hey”):
Hinge even discovered the best average time to message your match back: