Inside Gucci’s First Luxury Restaurant in China

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There’s no doubt Asian people love their brand name wallets and designer handbags. Now they have more of a reason to flaunt their assets with the opening of the world’s first Gucci-themed restaurant in Shanghai. Apparently, that’s a thing now.

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@sustseng

With the recent explosion of luxurious fine dining cafes in Shanghai, Gucci is the newest addition to the list.

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After two years of eager anticipation, the 1921 Gucci Cafe has opened its doors to the public.

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The restaurant sits on the fourth floor of the exuberant IAPM mall in Shanghai.

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@xucongrong

Guests are able to make their way to the fourth floor restaurant by an elevator located inside the Gucci retail store.

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Gucci lovers are served a slice of heaven in the Gucci restaurant as its decked head to toe in the 1921 Gucci logo.

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Everything, from the silverware to the menus, is branded with the Gucci logo.

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@kielberry

Consumers are surrounded by premium velvet, showcased merchandise and fine handwoven napkins.

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The authentic Italian menu offers items such as basil pesto linguine and grilled red snapper fillets.

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The two-course luncheon starts at $24 per person (150 yuan), but the dinner course is double the price.

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The Gucci restaurant should be a dining hit in prosperous Shanghai — a survey of wealthy Chinese from December of last year found Gucci to be the second most preferred luxury brand.

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Source: Shanghaiist, Tencent

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