Inside Gucci’s First Luxury Restaurant in China

There’s no doubt Asian people love their brand name wallets and designer handbags. Now they have more of a reason to flaunt their assets with the opening of the world’s first Gucci-themed restaurant in Shanghai. Apparently, that’s a thing now.
With the recent explosion of luxurious fine dining cafes in Shanghai, Gucci is the newest addition to the list.
After two years of eager anticipation, the 1921 Gucci Cafe has opened its doors to the public.
The restaurant sits on the fourth floor of the exuberant IAPM mall in Shanghai.
Guests are able to make their way to the fourth floor restaurant by an elevator located inside the Gucci retail store.
Gucci lovers are served a slice of heaven in the Gucci restaurant as its decked head to toe in the 1921 Gucci logo.
Everything, from the silverware to the menus, is branded with the Gucci logo.
Consumers are surrounded by premium velvet, showcased merchandise and fine handwoven napkins.
The authentic Italian menu offers items such as basil pesto linguine and grilled red snapper fillets.
The two-course luncheon starts at $24 per person (150 yuan), but the dinner course is double the price.
The Gucci restaurant should be a dining hit in prosperous Shanghai — a survey of wealthy Chinese from December of last year found Gucci to be the second most preferred luxury brand.
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