Ice-eating videos have recently blown up in popularity on Chinese social media, inspiring many online streamers and vloggers to hop on the bandwagon. Multiple Instagram accounts have sprouted up, reposting the videos uploaded from local Chinese platforms.
While a small percentage of people who like ASMR videos do so for sexual stimulation, the majority have reportedly responded well to whispering, crisp sounds, and slow movement just to feel relaxed or vulnerable with another person.
As it turns out, ice-eating is such an effective trigger for ASMR that many Chinese have become hooked on watching them. Its own #iceeating hashtag has consistently trended on social media, reports SoraNews24.
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