Everyone at some point in their life has been nervous about public speaking. It can be one of the most terrifying things to encounter. Getting up on that stage, suddenly you have flashbacks to that fifth grade book report that you definitely didn’t prepare for.
But I have some tips to become a better public speaker. You can increase your public speaking skills, and give presentations without fear. It takes time, but I hope by the end of this you’ll have a better idea about how to speak in public.
Getting your first public speaking gig
Getting your first gig can be tricky, but there is one thing I want you to remember when you’re trying to book stuff: you may have to wait for that nice paycheck.
Why? Because you need to show that you can get an audience. You don’t get paid if you’re not bringing any value. The organizers want to make sure they are getting a bang for their buck. Makes sense, right? Maybe it sucks a bit, and this might mean eating crow (getting paid less than you want) for a while until you’ve done many talks. If you’re not that well known yet, you may have to speak for free. But if you truly love it, and believe in it, you’ll see the value in doing work for free. Yeah, click that link. Do it. I’ll show you why working for free has benefits.
In fact, here’s a fun anecdote: my first big speaking gig is ultimately what led to my first book, “Crush It”, becoming a reality. I did a talk at Web 2.0 in New York on building a personal brand through social media (you can watch it here), and it became the basis for the book. Speaking can lead to great opportunities, but you have to be willing to eat crow at first to watch those things happen.
How to prepare for public speaking
When you get that first keynote, prep can be a lot of different things. But you can get over your fear of crowds. Maybe you need minimal time to get everything together. Or maybe you need to rehearse it a few times with someone. Figure out what makes you feel most secure in what you are about to say. If you don’t need notes, don’t use them. Fuck ’em. Just talk; you got this.
And what about those couple minutes just before you get up there?
Don’t try to do anything special, or start a ritual. I’m serious.
Focus on normal everyday stuff. Check your email. Joke with a friend. Act like the talk isn’t even going to happen. Try this out for yourself; you might find calm in just doing everyday activities. It will help with overcoming anxiety.
It works tremendously for me. I am in the zone, I’m ready, but I’m not going over notes. I’m not mouthing anything to myself. Those last minute tendencies people have to want to fix something or change something are destructive. Push them away. Go with the plan. It will psych you out, and nobody wants to be their own cause of destruction. Leave it all behind. You’re ready.
Do what feels right for you
But the bottom line on preparing really is this: you do you. This is what works for me best. Self-awareness is so enormously important in our world today. Sure, before I speak, I need to just focus and not think about anything else for a while. But if you need notes? If you need to do push ups and some lucky ritual to feel good? Do it. Whatever is going to get you motivated and comfortable with the fact that you are about to take the stage, do it. I am happy to give my advice and tell you what I do, but in the end, you have to hack away at it whatever you have till you figure it out for yourself.
I am a big believer in the fact that listening to gurus won’t actually change your life. I don’t expect everyone to be like me. Not at all. In fact, you should be focusing on what works for you. I think people ask successful entrepreneurs questions like “What does a day look like for you?” because they think they might hold some secret to success. Some overarching wisdom that will change everything.
The only advice I can give you is audit yourself and figure out what makes you work the hardest.
How to not be afraid about public speaking
So what happens when you hit the stage?
Well, weird shit starts to happen. You might feel this strange combination of seeing the audience as friends but also enemies. There is a strange mix between these two emotions that happen when you really get into a talk.
Take me for instance. I love them for being there and supporting me and being interested in what I have to say, but I also really want them to get the message, to leave with a new understanding of things. And that is a powerful feeling, the pull between those two things.
That is what public speaking is really all about. You want to convey something with nothing but your own voice. You don’t want to seem crazy, but emotion is a good thing. It’s strong. It’s convincing. You’re allowed to get excited about your idea.
Still nervous about public speaking? Well…
I am a professional public speaker who is afraid to read aloud.
I talked about it in an answer on my YouTube show, which you can watch here. The gist of it is this: if you give me a piece of paper to read from, or any kind of notes, I freeze up. I can’t do it. It becomes impossible for me to perform. A while back I had to read a commercial on a radio show before being the guest, and they gave me a piece of paper with everything I had to say. I completely botched it. I kept messing up. Finally, one of the guys on the radio show suggested I lose the paper and just talk.
That did the trick.
It just showed me even more that you need to know yourself. I am self aware enough to know I can’t speak under those circumstances. I can’t bring notes onstage. So like I said above, know yourself. Try every different option or idea until you have exhausted them and found the one that works for you.
The good thing is, you can afford to mess up a little. But only a little. Why? Because…
You’re only as good as your last talk
So you did it. You learned to overcome your fear of public speaking. You did that first gig and it went … fine? Amazingly? Not great?
Well I have good and bad news.
The good news is: You’re only as good as your last speaking engagement.
The bad news is: You’re only as good as your last speaking engagement.
Even if you’ve had a long career of public speaking, seven or eight years for me, none of that matters. The second you take that stage, you’re basically wiping the slate clean.
People only remember your last at bat. Make it an amazing one.
(This article was originally published on GaryVaynerchuk.com)
About the Author: Gary Vaynerchuk has built businesses all his life: In his 20’s, he grew his family liquor store from a $3 million business to $45 million business in 5 years and launched WineLibrary.com, one of America’s first wine e-commerce sites. In 2009, he co-founded VaynerMedia, a social-first digital agency which helps brands market in the year we live in.
An angel investor and adviser to some of the most successful tech startups since social media’s early days, Gary has counseled and invested in more than 50 tech startups including Twitter, Tumblr, Medium, BirchBox, Uber and Venmo. In 2014, Gary launched $25 million seed fund VaynerRSE to continue his successful investing career.