Fendi x Frgmnt x Pokémon collab celebrates Year of the Dragon
By Ryan General
December 18, 2023
Fashion house Fendi has teamed up with streetwear pioneer Hiroshi Fujiwara’s Fragment and Pokémon to unveil a collection celebrating the upcoming Year of the Dragon in 2024.
Fendi x FRGMT x Pokémon: The collaboration marks the latest chapter of Fendi‘s “Friends of Fendi” project, where renowned designers create limited edition drops. Led by its artistic director Kim Jones, the collaboration reimagines iconic Fendi pieces with a playful Pokémon twist. It also showcases the “FF Fragment,” reinterpreting Hiroshi Fujiwara’s signature on Fendi’s iconic FF jacquard logo in bold yellow and traditional brown and tobacco shades.
The capsule collection: Set to debut at Fendi boutiques on Jan. 4, 2024, the collaboration features Dragon-type Pokémon characters such as Dragonite, Dratini and Dragonair on Fendi classics like the Peekaboo, the Shopper and the Baguette.
“It’s a living history that Hiroshi [Fujiwara] adds to with both FRGMT and Pokémon; he’s taken our handbags and made them into mini pop monuments,” Silvia Venturini Fendi, artistic director of accessories and menswear, said in a statement.
FF Fragment meets Pokémon: The collaboration offers limited edition pieces across men’s and unisex styles. Highlights include a spacious messenger bag and sleek belt bag for men, both showcasing Fragment’s signature “disruption” with bold yellow zippers. Beyond bags, the collection features a white T-shirt with the Fendi x Fragment logo, hoodies and eye-catching jewelry like soft chain bracelets and necklaces.
Pokémon GO Integration: Digital versions of the designs from the Fendi x Fragment x Pokémon collection will also be available via the Pokémon GO mobile game, where trainers can purchase and obtain digital avatar items online.
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