The Fanciest McDonald’s in the World Just Opened in Rotterdam
Perhaps what can be considered as the most beautiful McDonald’s in the world now stands where “the ugliest building in Rotterdam” used to be.
The newly designed McDonald’s building is nestled on one of the city’s most popular shopping streets in Coolsingel in a spot that has been occupied by McDonald’s for 45 years. Residents in Rotterdam had voted the building the ugliest in their city, and the city council was itching to demolish it. However, the popular fast food chain still had 40 years on their lease and thus decided to give their restaurant a new makeover.
The restaurant was originally intended for a cigar shop that was built in the 1960s.
The restaurant features a perforated golden facade and spiral staircase.
The newly designed McDonald’s was envisioned by a team from Dutch firm Mei Architects.
Studio founder Robert Winkel wanted a building designed to seamlessly blend into its surroundings.
The white steel staircase spirals from the service area on the ground floor to the dining room upstairs.
The McDonald’s features panels of gold-anodized aluminium dotted with small heart-shaped perforations that form a pixelated image of a crowd of people.
Many people might not know this, but despite our large and loyal following which we are immensely grateful for, NextShark is still a small bootstrapped startup that runs on no outside funding or loans.
Everything you see today is built on the backs of warriors who have sacrificed opportunities to help give Asians all over the world a bigger voice.
However, we still face many trials and tribulations in our industry, from figuring out the most sustainable business model for independent media companies to facing the current COVID-19 pandemic decimating advertising revenues across the board.
We hope you consider making a contribution so we can continue to provide you with quality content that informs, educates and inspires the Asian community.
Even a $1 contribution goes a long way. Thank you for everyone’s support. We love you all and can’t appreciate you guys enough.